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COSY, COOL & ECO-FRIENDLY – IT’S MERINO WOOLl!

Making your money go further when it comes to being on trend doesn’t have to mean buying throwaway, fast fashion, sold at rock bottom prices after being produced in sweat shops. It’s totally possible to maximize your clothing and footwear budget in an ethical way. One option is spending your cash on items that can be worn across seasons. That is, fashion that’s equally wearable in the freezing temperatures of February or the sweltering heat of July.

 

Merino_row_wool

 

A perfect candidate for this multi-functional use is merino wool. This super soft fabric is grown by Merino sheep that graze the highlands of Australia and New Zealand. The sheep can withstand temperatures ranging from -20 C° up to +35 C°. With wool on their bodies that can span that range of hot and cold weather, it’s no wonder that merino wool garments, are just as versatile – and perfect for all-year-round-fashion. In the hot summers, the fibres of the wool absorb your body’s moisture and evaporate it outside of the fabric – keeping you nice and cool. And in the cold winters, the moisture condenses inside the wool, giving off heat and keeping you warm and snug. All this talk of moisture shouldn’t make you nervous about being smelly. Unlike cotton, merino wool absorbs all odour and only releases it when you wash the clothes.

 

Merino wool is an easy and comfortable choice too. Do you have memories of itchy woollen jumpers from your childhood? Forget about it. Merino is in a different league. It’s much finer and softer than regular wool thanks to centuries of the sheep developing the softest and finest fleece. As well as being wearable January through December, merino wool will also last you year after year. Six times stronger than cotton, merino wool is super durable so you won’t end up with holes in a hurry. Another advantage over cotton is that merino wool actually helps to protect you from the sun. The natural UV barrier keeps you safe from the sun’s damaging UV radiation.

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On top of all those benefits, merino wool is an ecological fabric. It’s a textile that comes from each sheep providing a new fleece twice a year. Unlike synthetic fabrics, merino wool is basically just water, grass and fresh air. Merino wool is biodegradeable. If you chuck it in the ground, it will naturally decompose in soil, with the earth receiving the wool’s nutrients.

 

So, when it comes to merino wool, there are no baaa-d sides (see what I did there?). Let the sheep guide you in your journey to flexible, sustainable and cost-effective fashion.

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