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BREAKING THE MOULD

Partnering with Nicki Minaj, LØCI proudly presents the first release of an exclusive sneaker collaboration. Nicki has meticulously curated a collection that blends street-cool aesthetics with high-fashion chic. This exclusive drop epitomizes Nicki's bold and vibrant style.

"I WANTED TO ENSURE THAT THE CULTURE I GREW UP WITH, ONE OF NEVER GIVING UP, WAS MIRRORED IN MY COLLECTION.  IT’S MORE THAN JUST FASHION; IT’S A LIFESTYLE.

I’LL NEVER PUT OUT A SINGLE PAIR THAT I DON’T WEAR. MY FANS KNOW THAT ABOUT ME. IT’LL ALWAYS BE “NICKI APPROVED”.



HIP HOP ROYALTY

Each pair of NICKI MINAJ x LØCI kicks rocks a regal stamp on the tongue, paying homage to her reign as the Queen of Rap, and the British roots of LØCI.