In good company
From backstage to the everyday.
Wyclef Jean at VeeCon. Familiar faces. Independent perspectives. Go behind the moments.
Explore Press & Culture
THE LØCI WORLD
A world of our own.
London roots. Individual style. Shared energy. Find your way into the people, moments and ideas behind LØCI.
Our story
Style meets purpose.
A London beginning. A different point of view. Discover the thinking behind the brand.
Discover our story
Meet the founders
Brothers. Shared ambition.
Meet Manny and Franky Eribo, and the people behind the LØCI point of view.
Meet the foundersCulture & community
Inside the room.
Music, people and moments from our world. Keep up with the community on @lociwear.
Explore the communityMaterial matters
Purpose in the details.
Explore the textures, materials and choices behind the finished pair. Original campaign footage, from the archive.
Meet the materialsLØCI / THIS IS WHERE WE STARTED.
London roots.
A world of
our own.
LØCI began in London in 2021 with a belief: personal style and a different approach to materials could share the same stage.
Today, that point of view lives across sneakers and apparel. In distinctive silhouettes. In the people who wear them. In the details you notice when you look a little closer.
Explore the sneaker worldTHE PEOPLE WHO WEAR LØCI
In their own words.
BEHIND THE BRAND
It starts
with a point
of view.
Founded in London in 2021. Built around a belief that distinctive design and a different approach to materials belong together.
Founder Emmanuel Eribo, photographed among the shoes and ideas that make up the LØCI world.
Meet the materialsLONDON / SINCE 2021SNEAKERS / APPAREL / CULTUREA DIFFERENT POINT OF VIEW.
PEOPLE. PLACES. PERSPECTIVES.
Culture is
something you live.
On the street. In the room.
Always in good company.
From the archive / London Fashion Week.
Real moments from the LØCI community.
THE LØCI POINT OF VIEW
London roots.
Always moving.
A beginning. A signature.
A world that keeps growing.
LONDON, 2021
Start with a belief.
LØCI began in London in 2021. Distinctive design and a different approach to materials, brought together in one point of view.
Explore the thinking
OUR SIGNATURE
Make it recognisable.
From the lines of a silhouette to the texture of an upper. Details that give an everyday pair its own character.
Find your silhouette
OUR WORLD
Wear it into the world.
Sneakers. Apparel. Culture. The idea comes to life through the people who make it their own.
Step insideOriginal LØCI archive / Explore each chapter →
PURPOSE IN THE DETAILS
Look good.
Look closer.
Behind every silhouette is a choice of texture, construction and material. Discover the thinking behind the finish.
Explore material matters
MAIZE campaign archive / A different starting point.
YOUR WORLD. YOUR WAY.
Make it yours.
The sneaker world.
Explore sneakers
Clothes with character.
Explore apparelBrothers.
A shared point of view.
Manny and Franky Eribo. Brothers and LØCI co-founders, bringing their own perspectives to the same ambition.
Manny Eribo
Co-founder
Manny on LinkedInFranky Eribo
Co-founder
Franky on LinkedInAlongside co-founders
MUSIC / PERSONAL STYLE / SHARED ENERGYOut in
Out in
the world.
From backstage to the everyday. Music, culture and a point of view that travels.
Wyclef Jean / VeeCon / LØCI archive.
Wyclef Jean / VeeCon
From the LØCI archive.
Inside LØCI
